Maximise your campaign performance with a conversion element

A conversion element - also known as a CTA (Call to Action) - is designed to trigger the desired action from users. A well-chosen button text can motivate action - whether it’s registration, purchase, or obtaining information.

How does a conversion element work?

You pick one of the predefined button texts to include in your advertisement. Choosing the right text is key - short, clear, and expressive text can increase conversion rates. 

Who is this format suitable for?

We recommend using a conversion element for campaigns where the goal is to get direct actions from users. It is particularly useful for:

• Automotive - arranging test drives, filling out configurators, downloading pricelists.
• Banks & financial services - loan calculator prompts, quote requests, obtaining contacts.
• E-commerce & contests - contest registrations, collecting leads during sample giveaways.
• Tools & applications - calls to download an app, sign up for a trial version.
• Tip services and other services - registrations, applications, event sign-ups.

If the goal of the campaign is to encourage users to interact immediately, a conversion element is an ideal solution.

Possibility of A/B testing

For maximum campaign efficiency, we recommend A/B testing different calls to action. Clients can try several button text variants in a single campaign and discover which performs best. Testing different wordings can help boost overall campaign success. 

Technical guidelines

• The format is displayed only on mobile devices.
• There is a possibility to choose among multiple variants - informal, formal or neutral forms. 

Choose a suitable text for your campaign

If you have any questions or need help - don’t hesitate to contact us at kampane@engerio.sk.