Expand your reach with Engerio: More media, more space for your brand

Our portfolio is constantly expanding. Thanks to new media and broader categories, our clients can reach a larger audience - using native advertising placements on Slovakia’s most-read websites.

More media = greater diversity

Our native advertising network currently includes over 120 media outlets. We carefully choose our partners - we only work with premium publishers that inspire trust among clients. In our portfolio, you won’t find any conspiracy-type websites that could damage your brand or be harmful in any way. 

This means your products and services can be recommended by large and diverse outlets such as news- and lifestyle-websites (e.g. major general news portals) or specialized portals covering sports, health, lifestyle, women’s topics and many more.  Our goal is to continuously increase the quality and scope of our network. Over the past year we added 23 new websites to the network, for example:

Together, we now cover a wide range of categories – from news through lifestyle and sport, all the way to technology, health, housing or women’s sites. We regularly track the performance of individual categories and expand mainly those where we see potential for further growth and client demand.

Every new website means new possibilities: more space to place your ads, higher relevance, new types of readers - and therefore better campaign performance.

On media sites you’ll find different target groups. With the right ad creative you can reach those that are relevant for you and bring quality traffic to your site - while at the same time discouraging irrelevant readers from clicking.

More media = higher reach

Our network combines media that are part of IAB (Internet Advertising Bureau) with those outside of IAB. Websites in IAB Slovakia are established and large, and their traffic is part of official measurement – which ensures transparency and unified standards in online advertising.

These IAB media in the Engerio portfolio reach up to 2.68 million people per month, which represents 71.4% of Slovak internet users. Of the 23 new media we added, 11 are part of IAB Slovakia.

Websites outside IAB are not subject to official measurement, but thanks to tools like Similarweb we can monitor their performance effectively. Today, they make up 31.2% of our portfolio, and their share is still growing. They complement our offer with a wider range of content categories that appeal to specific communities and thematic segments.

All the new non-IAB websites together reached 2,831,991 visits in December 2024 (source: Similarweb).

More content = more opportunities

The expansion of our portfolio naturally shows up in our results. We launch advertising campaigns with a click-delivery guarantee of up to 99.9%. Thanks to the continuous growth of our inventory, we can maintain this guarantee reliably and in the long term.

At the same time, we have enough space to distribute our clients’ content – even if there is much more of it. This gives brands the opportunity to reach even more potential customers, using formats that don’t interrupt but instead naturally blend into the environment of Slovak media.

Want to know if Engerio is a good fit for your brand? Contact us.