Tatra banka reached 900,000 people via Engerio: traffic quality outperforms other formats
Tatra banka has long used Engerio's recommendation widgets to drive quality traffic to its content. But a spring campaign targeting self-employed individuals proved that Engerio can deliver more than just readers - it can produce concrete results in the form of completed forms and captured data.
Campaign goals: Maximum reach among potential clients
The Tatra banka campaign aimed at small and medium-sized business owners highlighted preferential conditions for opening a business account - including savings of up to €200 at startup, a full year of account management for just €1, and access to loans of up to €5,000 after just one month of operation.
Engerio's primary role in the campaign was brand awareness. The goal was to reach as many people as possible at a reasonable number of impressions, while maximising click-through.
"For brand awareness campaigns, we set a target click-through rate of 0.35 - 0.45% across all formats used. For Engerio campaigns, that target is set slightly higher - at 0.50%," explains Gabriela Horváthová, Senior Digital Consultant at agency Zenith.
Campaign performance: Engerio reached 900,000 people
Engerio's preview widgets displayed ads across Slovakia's largest online media sites, including Aktuality.sk, Pravda.sk, and Topky.sk. Clicks directed readers to a dedicated Tatra banka landing page where they could learn more about the offers.
This allowed the campaign to capture a significant share of Slovakia's online audience. "Through Engerio, we managed to reach 900,000 users," says Gabriela Horváthová.
Around twenty creative variants were used, combining different headlines and images. The average click-through rate across creatives reached 0.72% - exceeding the expected 0.50% benchmark.
Results: traffic quality and conversions exceeded expectations
When evaluating traffic quality, Zenith tracks multiple indicators: average time spent on the page, bounce rate, and the ratio of visits to clicks - essentially, whether ad clicks translated into actual page visits. Engerio outperformed the brand awareness campaign average across all of these metrics.
"Engerio visitors stayed on the page nearly twice as long, while their bounce rate was a quarter lower. The visit-to-click ratio was higher by as much as 69%. These numbers reflect a stronger interest in the content and higher-quality traffic compared to other channels," says Gabriela Horváthová.
Engerio visitors also outperformed other channels in conversions within this part of the campaign. "Traffic from Engerio accounted for 31% of all visits - yet those readers were responsible for 53% of the additional tracked activities. Engerio confirmed for us the combination of broad reach, quality, and strong conversion performance."
Key advantages of Engerio, according to Gabriela Horváthová
- Native formats – content blends naturally into the media environment, feels less intrusive, and encourages higher user engagement.
- Creative flexibility – the ability to test different headlines and cover images.
- Performance support – a focus on ongoing campaign optimisation and continuous results tracking.
- Brand-safe environment – controlled, secure content placement.
- Consultative approach – the partnership goes beyond ad space, offering recommendations and ongoing campaign refinement.
- Fast deployment and adjustments – the ability to respond quickly to changes or feedback.
- Content meets performance – a single solution that combines content marketing with performance marketing.
If you're considering native advertising for your brand, we'd be happy to put together a tailored campaign proposal and show you how to get the most out of your content. Get in touch.
