How Engerio Helps Small and Medium-Sized Businesses: The ZAMA Interiér Case Study

ZAMA interiér is a Slovak company with a long-standing tradition that specializes in designing and manufacturing custom furniture. It enjoys excellent ratings from satisfied customers, but overall brand awareness is not at the level they would like it to be. That’s why they decided to use a campaign through Engerio.

Challenges: Relocation and Seasonal Drop in Orders

Despite positive customer experiences and frequent recommendations, ZAMA interiér is facing challenges mainly tied to lower brand awareness compared to larger competitors. These challenges became more pronounced after the Bratislava branch moved outside of the shopping center where passersby could see it. As the well-known saying goes: Out of sight, out of mind. In addition, with the approach of summer, the annual decline in the number of orders became noticeable.

To improve the current situation, ZAMA interiér sought a long-term and reliable solution that didn’t require intensive maintenance while also helping address the issue. After previous positive experiences, the company once again chose the Engerio advertising network.

Campaign Goal: More Visits to the Website and Physical Locations

The company chose to focus the campaign message on a native article that ZAMA interiér published in the online magazine mojdom.sk. This media selection allowed them to reach a suitable audience interested in home design. Advertising on this prestigious portal also increases their credibility.

The goal of advertising in the Engerio network was to bring as many readers as possible to this article, increase traffic to their corporate website, and ideally also attract visitors to their physical stores in Bratislava and Trnava.

Campaign creatives.

Creative Preparation: Emphasis on Brand Building

The chosen visuals targeted people interested in home design. The headline itself mentions carpenters and custom furniture. They encourage readers to click on the article and learn more about the area ZAMA interiér specializes in.

One version also conveys the campaign’s message to people who do not open the article immediately. From the preview itself, they learn that ZAMA interiér are experts in custom furniture. This campaign therefore not only helps attract new customers, but also builds brand awareness for ZAMA interiér.

It also shows that in some cases having the company name directly in the headline can be a good idea in terms of click-through rates. In fact, this version had a higher click-through rate than the preview in which the company ZAMA interiér was not mentioned directly.

The prepared previews were then displayed in more than 100 prestigious and large media outlets connected to the Engerio network. Thousands of viewers saw them at the moment when they were at the end of an article, in a reading mood and ready to discover new interesting content. 

Showcase of campaign visuals and their placement in well-known Slovak media outlets.

Results: Quality Traffic and Increased Brand Awareness

• Increased interest on the web: Visitors coming from the native article spent on average more than 2 minutes on the ZAMA interiér site — clearly the longest time compared to other traffic sources.
• Brand building: The campaign contributed to increasing brand awareness. People saw mentions of ZAMA interiér as specialists in custom furniture in Engerio recommendation boxes more than 266,000 times.
• Success of the Trnava branch: Thanks in part to the campaign, the Trnava branch recorded an exceptionally successful month.

Future Plans: Creating High-Quality Content

ZAMA interiér understands the importance of valuable content and its role in building the reputation of a top expert in the area of stylish and quality custom furniture. They plan to continue creating content, especially blog posts.

“Thanks to Engerio, we can support content well, inform about our news and bring quality traffic to the web. We can easily test everything, and we see results in real time in clear statistics,” says Michaela Červeňová, Marketing Manager of ZAMA interiér.

Engerio’s Personal Approach to Every Client

The cooperation between ZAMA interiér and Engerio is an example of how well-chosen creative, interesting content, quick responses to changing needs, and a personal approach can help a company overcome challenges and achieve significant results.

“I would definitely recommend Engerio even to smaller, starting companies. You can rely on them to advise and help — it’s not just about performance,” says Michaela Červeňová.
“We appreciate the personal and individual approach the most. From the initial briefing, when Engerio helped us choose headlines and suitable images, through ongoing communication to the final statistics. No delays — everything goes according to plan. Great!”

Are you interested in native advertising? Would you also like to get quality traffic to your website and acquire new customers? Don’t hesitate to contact us. We’ll gladly help you set up a campaign so your content reaches millions of Slovak online readers.