When Content Delivers Results: Engerio in Action
Clients can have different goals - brand building, performance, traffic, or sales. But successful campaigns always share the same foundation: relevant content, the right context, and a clearly defined objective. These are the principles behind campaigns delivered through Engerio, which now serve as real-world case studies. The selection below shows how we help brands achieve different results - across segments, budgets, and campaign types.
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Campaign Case Studies
Quality Traffic and Direct Sales: Ebenica
The Ebenica brand used Engerio with the goal of gaining high-quality traffic while also supporting sales of premium decaf coffee.
“From our perspective, Engerio is a unique format that appears in exclusive placements on the biggest Slovak websites while still feeling natural. Native content is a long-term trend, and our audience responds positively to it,” says Martin Jochym from the agency Addie, which manages EBENICA COFFEE’s online marketing.
The result was not only above-average click-through rates, but also direct sales. Read the full case study.
New customers and brand building: LIVE Energy
The online fitness brand LIVE Energy, led by fitness trainer and motivator Jany Landl, used Engerio to increase awareness and attract new customers.
Nine different ad previews brought relevant traffic and met the campaign’s defined goals. LIVE Energy recorded an increase in clients participating in the RESTART challenge - up to 30% year-on-year.
“I definitely recommend Engerio for performance campaigns as well as for brand-building campaigns. Our joint campaigns clearly show that we reach potential clients online — visitors come to our website and we see longer time spent there. Since Engerio covers the top websites in Slovakia, it deserves a place in every larger media plan,” concludes Miriam Marcišová from LIVE Energy.
Building awareness when entering a new market: BYD
The goal of the campaign was to establish the new automotive brand BYD on the Slovak market. The campaign focused on building awareness, increasing interest, and improving brand memorability.
Thanks to a strong timely hook, well-chosen topics, photos, and headlines, the articles reached an above-average number of readers and met the defined goals.
“We recommend long-term cooperation with Engerio. We appreciate the easy campaign setup, clear evaluation, service reliability, and professional approach. Thanks to the solutions and results we achieve with them, they are an ideal partner within our marketing mix,” says Jakub Valachovič, CEO of the digital agency Imposanti, which was behind the campaign.
Engerio for small and mid-sized businesses: ZAMA Interiér
The cooperation with ZAMA Interiér confirmed that Engerio is not only a solution for big brands. Even with a smaller budget, it was possible to achieve quality reach, above-average click-through rates, and traffic with genuine interest in the offer.
Visitors coming from the native article spent on ZAMA Interiér’s website on average more than two minutes. The brand mention appeared in Engerio recommendation widgets more than 266,000 times.
“Thanks to Engerio, we can support our content very effectively, inform people about our news, and bring high-quality traffic to our website. We can easily test everything, and we see results in real time in clear statistics,” says Michaela Červeňová, Marketing Manager at ZAMA Interiér.
Expand your reach with Engerio: More media, more space for your brand.
Full flights thanks to content: Košice Airport
In cooperation with Košice Airport, the goal was to support awareness of a new air route and increase interest in it. The client expected better reach and higher engagement.
The campaign exceeded its original goals, and the capacity of the new air connection was successfully filled.
“Engerio provides innovative solutions with excellent results, which is why we gladly recommend them to anyone looking for a reliable partner in digital marketing. It definitely has an important place in brands’ marketing mixes,” says Juraj Toth, the airport’s Business Development Manager.
What this means for your brand
Different brands, segments, and objectives - but the same emphasis on quality content and relevant distribution. Whether your goal is brand building, gaining high-quality traffic, or reaching new customers, Engerio offers solutions that can be tailored to specific needs:
- reach of more than 74% of Slovak internet users,
- visibility in more than 120 Slovak media outlets,
- quality traffic to your website or PR content in online media,
- the option to A/B test formats and calls-to-action,
- clear reports and guaranteed campaign delivery.
If you’re considering native advertising for your brand, we’ll gladly prepare a tailored campaign proposal and show you how to get the maximum out of your content. Get in touch with us.
